At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.

 

  • Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the lather or conditioner. Use a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
  • While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
  • If you want to cleanse your hair and scalp and don't have a significant amount of product build-up or oil to remove, here's a great way to maximize moisture! Cleanse with As I Am Cleansing Pudding + Sulfate-Free Moisturizing Cleanser,(low poo), or As I Am Coconut Co-Wash Cleansing Conditioner (no poo).This will keep your hair wonderfully hydrated!

As I Am Curl Clarity Shampoo

$12.99Price
    • Wet hair thoroughly.
    • Gently massage into lather throughout hair and scalp.
    • Rinse well.
    • Repeat as necessary.
    • Follow with conditioning. Use either As I Am Hydration Elation Intensive Conditioning Treatment or As I Am Leave-In Conditioner.

    Use as needed on an intermittent basis with the other As I Am cleansers: Cleansing Pudding+ Sulfate-Free Moisturizing Cleanser for the Hair & Scalp and Coconut CoWash Cleansing Conditioner.

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